CES 2019: LG launches the first rollable 4K OLED TV, available this year

LG announced that the flagship 65-inch 4K OLED roll-up TV is ready for its official market release this year. It was first showcased at last year's CES.

LG launches a 4K OLED roll-up TV, available this year

LG's 2019 flagship 4K OLED TV

This new 65-inch 4K roll-up OLED TV is LG's flagship for 2019. It is set to be available this spring at a premium yet expected price. In terms of design, it is close to the prototype that was shown a year ago but LG has polished some aspects and added a 100-watt Dolby Atmos speaker.

Atmos speaker

The roll-up design makes it possible for the TV to be available when you need and disappear when you do not. This is perfect for home and office designs that aim for a minimalist look. TV manufacturers are becoming more aware that when it comes to TVs aesthetics play a big part. Samsung's The Frame, for instance, can pass for a painting when not in use.

The first roll-up TV

LG, however, wants to completely put away the TV when not in use. The 65-inch TV will drop slowly in to the base station. When completely hidden, the setup looks like a simple shelf in your living room. With a push a button, the TV will quietly rise back up in 10 seconds. As cool as it may be for some tech geeks to have a transparent base to see the display being rolled up, LG opted in for a more stylish white base.

LG's webOS has support for Alexa and Google Assistant for voice commands. Alexa is accessible by pressing and holding down the Prime Video button on the remote. They are also adding Apple's AirPlay 2 for easier media playback and device mirroring.

CES 2019: LG launches their new soundbars and XBOOM

You can also enjoy music with the Atmos speaker system even when the TV is rolled up. I/O ports are all located at the back of the base with connections on par with other premium LG TVs. In terms of improvement, LG announced that most of their 2019 series of TV will have HDMI 2.1 ports.

LG promises that there are no visual compromise when they chose the roll-up panel instead of the traditional OLED panels. You will still get the deep blacks, great viewing angles and vibrant HDR color. It still has the same second generation Alpha 9 processing that other LG 2019 series TVs have.

Price and Availability

A specific figure for the price has not been announced yet. LG just hinted that it will be priced at a premium level and will hit stores in the spring of 2019.

What do you guys think?

Sources: The Verge, LG