Counterpoint: Samsung records 7.1 percent growth despite fierce competition among Chinese smartphone brands

Despite the rise of Chinese smartphone brands in the global market, Samsung saw a 7.1-percent year-on-year (YoY) growth in Q2 2019, research reveals.

Samsung's new A and M smartphones helped drive the brand's sales

Samsung sits atop the smartphone heap amidst the rise of Chinese smartphone brands

A critical change in design direction, pricing, and target market proved to be pivotal for Samsung this year as they have recorded a 7.1-percent YoY growth amidst the heated smartphone battle. 

Samsung records 7.1 percent YoY growth according to Counterpoint Research

Drilling their way into the Chinese-branded smartphone saturated mid-range market with quality offerings, the Korean brand was able to capture over one-fifth of the global smartphone market share.

This year we saw Samsung come out with a slew of new devices through their A and M series of smartphones. They also made a big splash with the release of their flagship series S and a noteworthy item such as the Galaxy Fold.

In just a few days, Samsung will also be launching its new Note series which has garnered quite a number of loyal followers since it first came out.

The brand is also notably making huge strides towards the adoption of 5G and is one of the first brands to launch a device that supports this tech.

As the brand continues to evolve and listen to the consumers, there is no doubt as to Samsung's steady standing in the global smartphone scene. 

Source Counterpoint