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CHERRY announces its own ecosystem of IoT devices!

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CHERRY as a brand has grown from being just a mobile brand to offering products for your home, health, IoT, and even your pets.
One CHERRY, One Ecosystem: One Brand for your Needs
One CHERRY, One Ecosystem

New logo, same commitment to value and innovation

With its new logo, CHERRY looks to further improve on providing relevant, innovative products with a value for money and the goal of improving the quality of life for Filipinos.
CherryRoam
CherryRoam

This means more products are coming from Cherry Mobile, Cherry Prepaid, CherryRoam, Cherry Home, and Cherry Pet.

Since the groundbreaking catapult of CHERRY Mobile in 2009, we are happy to announce that our vision to create one ecosystem for the Filipinos is now a reality. CHERRY carries an array of brands and services under its belt: Cherry Mobile, Cherry Prepaid, Cherryroam, Cherry Home, and Cherry Pet, offering extensive variety of products in communication technology, Internet of Things (IoT) system, home, health, personal, and even pet essentials.

CHERRY will continue to offer relevant products and pursue innovation to meet the needs of its evolving market and improve their overall quality of life. The new logo and name signify the start of the company’s mission to further reach out to our market through the same value-for-money and quality innovations that we’ve been offering since then. CHERRY will be the same brand that Filipinos have loved from the beginning. The brand has evolved and remains a proudly Filipino brand, for the Filipinos, Ngu proudly shares.

The new logo has a subtle resemblance to the Yin & Yang symbol. It signifies the balance, stability, strength, and unity of brands, with the company's mission to further reach out to the market through the same value for money innovations that the company has been known for.

The new logo signifies the balance, stability, strength and unity of brands, with the company’s mission to further reach out to our market through the same value-for-money innovations that we’ve been offering since then. CHERRY will be the same brand that Filipinos have loved since then, only this time we’re going bigger and better, Ngu added.

Since 2009, CHERRY now has a total of 5 brands and services under its belt with Mobile, Prepaid, Cherryroam, Home, and Pet. Cherry Prepaid was the result of a partnership with Globe Telecom while Cherry roam became your ultimate WiFi companion during your travels with coverage for 160 countries.


Cherry Home was launched last 2019 to supply IoT products as well as modern household items. These products are connected and integrated into one platform.
Cherry Ionizer
Cherry Ionizer

From switches, sockets, cameras, locks, and even home appliances, Cherry Home aims to improve quality of life.

For health, the Cherry Ion and Ion Lite serve as both personal wearable air purifiers and room air purifiers. It is CHERRY's way of helping transition to the new normal.

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