Canalys: Xiaomi beats Apple to capture the world's 3rd biggest smartphone share

In Q3 2020, market research firm Canalys reported that that worldwide smartphone shipments are up 22 percent versus the previous quarter despite a 1 percent decline year-on-year (YoY).

File photo: The bang-for-the-buck Mi 10T Pro

Xiaomi is the biggest winner during the period

The biggest winner during the period is Xiaomi who managed to leapfrog Apple to capture the world's 3rd biggest smartphone market share.

Top 9 mobile makers in Q3 2020

Xiaomi recorded a 45 percent growth to reach 47.1 million units shipped which translates to 13.5 percent of the market share. This is enough to best Apple's 43.2 percent share or 12.4 percent of the market share. Apple declined by 1 percent during the said period.

Market share breakdown

Meanwhile, Samsung shipped a whopping 80.2 million units or 23.0 percent of the market share to retake the number 1 position from Huawei. Huawei dropped to number 2 with 51.7 million units shipped which is equivalent to 14.9 percent of the market share.

Canalys shared that Huawei lost around 15.1 million units worldwide and its shipments fell by 25 percent in Europe. This is probably due to the heightened US restrictions that prevent both Google and Huawei to pre-install Google Services to Huawei devices.

At number 5 is vivo with 31.8 million units shipped to capture 9.1 percent of the market share. vivo is closely followed by OPPO.

The report was also quoted saying that realme is also becoming a serious contender that is growing beyond e-commerce and it threatens to undercut Xiaomi as it transforms its go-to-market strategy. realme is currently at the number 7 spot.

Lenovo is at number 8 while Transsion is at number 9. Transsion owns brands like Tecno, itel, and Infinix.

Source: Canalys