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CHERRY opens newest concept store at SM Megamall

Continuing its rapid expansion and rebranding, local tech giant CHERRY recently opened its newest concept store in the metro.
We visited the SM Megamall CHERRY concept store recently

CHERRY's SM Megamall concept store is now open!

Located at the 4th level of SM Megamall in the Cyberzone area in Mandaluyong City (EDSA), CHERRY renovated its old Cherry Mobile store and transformed it into a modern CHERRY concept store. This is the company's 10th concept store.
CHERRY air fryers and rice cookers
CHERRY air fryers and rice cookers

SM Megamall is the third-largest shopping mall in the Philippines with massive foot traffic, making it a very strategic location to further expand the company's presence in the country.
Deerma x CHERRY items
Deerma x CHERRY items

Similar to its other concept stores, the new CHERRY location is boasting an overall bright and sleek interior, dominated by a white and gray palette.
The tablets (CHERRY is the second-largest tablet vendor in the Philippines last year)

The store also has a wide selection of CHERRY devices including Internet of Things (IoT), health essentials, pet devices, home appliances, an array of smartphones/basic phones, tablets, and mobile accessories. 
Some of its pro-grade air purifiers
Some of its pro-grade air purifiers

We spotted some of its best-sellers like the CHERRY Air Fryers, Coffee Makers, Aqua S10 Pro smartphone, Flare Tab Ultra tablet, SARS-CoV-2-fighting air purifiers, Deerma vacuums, home security cameras, smart locks, ashtray ionizer, and even an AVITA laptop (CHERRY is an official distributor), among others.

We toured it last weekend on Facebook live, see the store for yourselves below:

HERRY requires concept store visitors to wear masks and follow social distancing guidelines when inside the store. They also have different options including cashless and contactless payments.
The counter
The counter

We also noticed that CHERRY opened its air purifiers to provide extra protection to its visitors.

What do you guys think?
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