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ABS-CBN intros "tradigital" as the PH-first real-time and multi-screen interactive channel

ABS-CBN, innovative entertainment company KROMA and corporate venture builder 917Ventures bring the Philippines' first real-time and multi-screen interactive channel this May 2022.
ABS-CBN intros "tradigital" as the PH-first real-time and multi-screen interactive channel
ABS-CBN intros Pinoy Interactive Entertainment (PIE)

"Pera o Bayong" is making a comeback, too!

PIE or Pinoy Interactive Entertainment offers Filipinos a digital upgrade by allowing them to watch TV shows, join all-day contests, build a following, and even steer the storyline of a teleserye across multiple screens including TV sets, laptops, desktops, and mobile devices.

Through PIE, the audience is not just viewers, but a well-engaged community that plays an active role in storytelling, game shows, and talk shows.

Filipinos are very social. We love hanging out with our friends, doing activities together, and simply having fun together. But this kind of connection is something we abruptly lost at the onset of the pandemic. Filipinos long for collective fun, and PIE hopes to fill that gap, said KROMA Entertainment CEO Ian Monsod.

PIE is also bringing back the classic game show "Pera o Bayong" It will have an interactive format with prizes given away every hour to viewers at home.  It is also introducing the country's first interactive teleserye "UZI," and the reality show "Palong Follow," where viewers will work together to find the Philippines' next big digital content creator.

The channel also has a roster of exciting shows that will invite viewers to take part and own: "Ekstra Ordinaryo," "Bida Body Part" and "Playlist Natin."

Our goal as a company is to continue bringing pioneering digital solutions to Filipinos especially as the pandemic lingers. This time, with PIE, we want to bring our kababayans an entertainment experience they can share. We want Filipinos to have a new way to enjoy and celebrate every day wins to help uplift them despite their daily battles. We want them to feel like we are still together even while physically apart, said Vince Yamat, Managing Director of 917Ventures.

ABS-CBN Chief Operating Officer of Broadcast Cory Vidanes said the company's venture into PIE is a testament to their organization's boosted digital pivot.

ABS-CBN is committed to bringing innovative content to as many Filipinos as possible, and in recent years, we have been engaging audiences more through a stronger digital presence and collaboration with various groups. Our partnership with PIE is a significant step in that direction and we're looking forward to engaging with Kapamilyas in a whole new way, said Vidanes.

PIE's test broadcast began this month. Its content will also be available 21/7 to everyone through YouTube. 

It will be accessible to some 11 million households with digital TV boxes in Metro Manila, Cebu, Davao, Iloilo, Zamboanga, Naga, Baguio, and nearby provinces and to 85 Million digitally-connected Filipinos this May 2022. 

To find PIE, viewers may rescan their digiboxes.

Who's excited?
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