Puregold is first PH retailer to open TikTok Shop

One of the country's retail leaders Puregold has launched its shop on the popular video-sharing platform TikTok.

Puregold TikTok Shop

Puregold shop now live on TikTok

Puregold's latest foray makes it the first Filipino retailer to use the social media platform’s e-commerce marketplace.

On the app

The company is initially offering curated groceries to consumers, such as exclusive and product bundles ranging from snack packs and personal kits to pantry essentials.

Vincent Co, president of Puregold Price Club Inc., said the move was necessary to stay relevant in the market—knowing the trends and being present where the customers are.

Every business needs to adapt to the times in order to better serve its customers. Most of these netizens are followers and contributors of TikTok, a source of legions of fun videos. Thus, we go where they are and give them access to what they need, he said.

To avail of the offerings in Puregold's TikTok Shop, netizens may follow the official @puregoldph TikTok account and click on the shopping tab. From there, customers can browse through the available items and do their shopping right on the TikTok app.

For his part, Paolo David, TikTok Philippines head of Brand Partnership, said the e-commerce feature helps companies maximize their engagement and expand their customer reach, which could subsequently drive growth.

Building engaging consumer experiences that make shopping exciting and entertaining has become increasingly important in building authentic connections, and we are excited to see Puregold grow their community on TikTok, David said.

What do you guys think?