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Report: ZEISS is not leaving the photo industry

Following earlier reports that ZEISS is discontinuing all of its lenses and filters, the iconic German firm says that those reports are not true.
File photo: vivo X90 Pro with ZEISS optics last MWC 2023

ZEISS is not leaving the photo industry

In a statement, the company said that it has not withdrawn from the photo lens market. It denied the post from the Fred Miranda forum which claimed that ZEISS's Australian distributor is discontinuing its lenses and filters and is poised to fully exit the photography industry this year.

According to the company shared by DPReview,

ZEISS has not withdrawn from the photo lens market.

A simple look at https://www.zeiss.com/consumer-products/int/photography.html or amazon.com shows that we are still promoting and selling our photo lenses.

But we have to face the facts. In the first months of the pandemic, the global market declined significantly and irreversibly. And companies have to adapt.

And, of course, we are bringing our unique expertise to mobile imaging. Because it is also clear that consumers, as well as ambitious and professional photographers, increasingly prefer their smartphones for all-day photography.

DPReview said that ZEISS historically produced Canon EF and Nikon F DSLR mounts which are likely to be in decline since brands have shifted their focus to mirrorless cameras.

Thankfully, DSLRs are not the only market for ZEISS lenses. We've seen them on mirrorless systems and they even have an ongoing partnership with smartphone maker vivo.

The latest camera phone with ZEISS is the highly capable vivo X90 Pro+.

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