PLDT, Smart fly to Davao to highlight group’s customer commitment

PLDT and its wireless unit Smart Communications brought their "Customer Experience (CX) Congress on the Road" to Davao to further stress the group's commitment to improving customer experience.

PLDT Group employees, other stakeholders

PLDT commits to improving customer experience

The telco player said the event, which is part of its efforts to create a great relationship with its clients, gathered its employees and other stakeholders.

Jeanine R. Rubin, head of Customer Experience at PLDT and Smart, said the group continues "to touch base with our employees, partners, and customers, this time, in Davao as part of our commitment to being the voice of our customers."

As a customer-focused organization, we recognize the important role that our customer experience advocates play in our journey to customer obsession, Rubin said.

Customer Experience Service Delivery Associate Jayson Lavarez believes that customers are brand ambassadors themselves, and doing more for them should be second nature to PLDT and Smart employees like himself.

The "Customer Experience (CX) On the Road" caravan was also deployed in Bulacan, Caloocan, Pampanga, and in the Integrated Operations Center in Makati.

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