Samsung to bring Eclipsa Audio technology to its 2025 TV and soundbar lineup

This is considered to be Dolby Atmos' rival.

Courtesy: Samsung

It promises an immersive audio experience

Samsung Electronics has announced the latest development in the rollout of its Eclipsa Audio, a 3D audio technology developed in partnership with Google. The South Korean tech company said the innovation will be integrated into its TV and soundbar products, which will be launched this year.

We are proud to lead the industry with the integration of Eclipsa Audio into our 2025 TV and soundbar lineup, said Taeyong Son, executive vice president and head of the R&D Team, Visual Display Business, Samsung Electronics.

Specifically on TVs, Samsung said the integration of Eclipsa Audio will cover models from the Crystal UHD series to the premium flagship Neo QLED 8K models.

Eclipsa Audio allows creators to adjust audio data such as the location and intensity of sounds, along with spatial reflections, to create an immersive three-dimensional sound experience.

This year, creators will also be able to upload videos with Eclipsa Audio tracks to YouTube. Viewers with 2025 Samsung devices will be able to watch YouTube videos with premium spatial audio when available.

We are excited to see how the creator community uses it to create new and innovative audio experiences, said Jim Bankoski, vice president of engineering, Google Chrome.

What do you think guys?

Source: Samsung