Fujifilm announces Nationwide Photo and Video Walk 2025

Fujifilm announces a nationwide photo and video walk this coming Oct 5, 2025, across 32 cities in the Philippines.

Fujifilm's announcement

A chance to showcase your photography prowess

The event, titled the Nationwide Photo and Video Walk 2025 (NPVW 2025), is open to photographers and videographers of all skill levels. Organizers state the activity is designed for participants to capture scenes in iconic locations. The event is aligned with FUJIFILM's global mission of "giving our world more smiles."

Prizes from FUJIFILM will be awarded for the top photos and videos submitted. The event will also feature 61 leaders from the photography industry, who will serve as on-site mentors. Last year's winners, including photographers Rey Ann Llaguno, Justin Varela, Javes Molles, and Joshua Bughao, are among the listed mentors.

This event marks a renaissance for photographers and videographers to reinvigorate the joy of capturing moments in the country, as we showcase the art of photo and video through the lens of our beloved cities, said Glenn Gatan, Head of Marketing and Imaging Solutions at FUJIFILM Philippines. FUJIFILM continues to support the local scene by spreading passion for the wonders of our very own urban landscapes, and with this nationwide photo and video walk, we encourage photographers and videographers of all levels from all over the country to bring pride to their city and show it to the world through their art.

The event will begin at 7:30 AM in all 32 locations, with a call time at 6 AM. After a short program, participants will be able to walk around the assigned area to take photos and videos.

The participating cities are:

• Alabang, Muntinlupa
• Angeles, Pampanga
• Angono, Rizal
• Bacolod, Negros Occidental
• Baguio City
• Baliwag, Bulacan
• Binangonan, Rizal
• Bonifacio Global City, Taguig
• Borongan, Eastern Samar
• Cagayan De Oro
• Calamba, Laguna
• Cebu City
• Dagupan, Pangasinan
• Davao City, Davao
• Dumaguete City
• General Santos City
• Iloilo City
• Ipil, Zamboanga Sibugay
• Kabankalan, Negros Occidental
• Koronadal City, South Cotabato
• Laoag, Ilocos Norte
• Legazpi City, Bicol
• Lingayen, Pangasinan
• Lipa City, Batangas
• Manila
• Naga, Bicol
• Puerto Princesa, Palawan
• Quezon City
• Rosario, Cavite
• San Fernando, La Union
• Tarlac City, Tarlac
• Zamboanga City

Registered participants will receive a kit containing an official NPVW T-shirt and other FUJIFILM merchandise. In collaboration with local cafes, the first 50 participants at each partner location who wear the official t-shirt will receive a complimentary coffee.

The participating locations

Prizes for selected photos and videos include FUJIFILM cameras and lenses. Three winners in the "Open to All" photo category, one each from Luzon, Visayas, and Mindanao, will win a FUJIFILM X-E5 camera with an XF23MM F2.8 kit lens. 

One winner in the "FUJIFILM-exclusive" photo category will receive a FUJIFILM X-T5 with an XF16-80MM kit lens, and one winner in the "FUJIFILM-exclusive" video category will win a FUJIFILM X-H2S with an XF23MM F1.4 II lens.

Registration is still open. Participants who use camera brands other than FUJIFILM are also encouraged to join.

For updates, the public is directed to FUJIFILM Philippines' social media accounts on Facebook and Instagram @fujifilmphilippines.

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