Apple launches 3D-knitted iPhone Pocket starting at JUST USD 149.95 (around PHP 8.8K)

In collaboration with Japanese fashion designer Issey Miyake, American tech giant Apple launched the iPhone Pocket.

Meet iPhone Pocket

The newest premium partner for your iPhone is a piece of cloth

The iPhone Pocket is basically a cloth case that you can either carry or wear with a 3D-knitted construction designed to fit any iPhone and "all pocketable" items. 

You can wear or hold it

According to the company, the iPhone Pocket is crafted in Japan, featuring a singular 3D-knitted construction, a result of Issey Miyake's research and development efforts.

Its press release explains that the design drew inspiration from the concept of "a piece of cloth" and reinterpreted the everyday utility of the brand’s iconic pleated clothing.

The iPhone Pocket features a ribbed open structure with the qualities of the original pleats by Issey Miyake. It securely holds your iPhone and stretches to fit other daily essentials. When expanded, the fabric subtly shows what's inside, letting the user have a glimpse of its phone screen. 

Apple said that you can carry it by hand, attach it to a bag, or wear it on your body. It comes in fun colours—eight for the short strap and three for the long strap.

It is available in fun, different colors

It is a special edition release available in short and long strap designs. The short strap design is available in Lemon, Mandarin, Purple, Pink, Peacock, Sapphire, Cinnamon, and Black colorways. The long strap variant is available in Sapphire, Cinnamon, and Black.

iPhone Pocket features

• 3D-knitted construction
• Short and long strap designs
• Secure fit to your iPhone
• Stretchable to fit other small items
• USD 149.95 starting price

Price and availability

iPhone Pocket Short Strap - USD 149.95 (around PHP 8.8K)

iPhone Pocket Long Strap - USD 229.95 (around PHP 13.5K)

The device will be available starting November 14 at select Apple Store locations and Apple.com website in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the US. 

• Apple Canton Road, Hong Kong
• Apple Ginza, Tokyo
• Apple Jing’an, Shanghai
• Apple Marché Saint-Germain, Paris
• Apple Myeongdong, Seoul
• Apple Orchard Road, Singapore
• Apple Piazza Liberty, Milan
• Apple Regent Street, London
• Apple SoHo, New York City
• Apple Xinyi A13, Taipei

There is no info on whether it will launch in the Philippines yet.

Are you guys excited to try this piece of cloth?

Source: Apple