Customers also bagged freebies during the event.
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| AZ Martinez and the first iPhone 17 owner at iStudio |
A jam-packed midnight launch
Apple Authorized Reseller iStudio Plus has concluded its Midnight Launch for the new iPhone 17 series held at the open area in front of its Bonifacio High Street store in BGC.
The event featured interactive booths and demonstrations from key collaborators like HAVIT, Insta360, EcoFlow, SHOKZ, and UnionBank.
Some of the artists who graced the launch were Christine Samson, AZ Martinez, Albert "Asian Cutie" Nicolas, Angel Guardian, and the inspirational Ayn Bernos. Attendees were entertained by other artists, including The Alliance and the unique sounds of Yoki and Kiyo.
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| iPhone Air and iPhone 17 |
iStudio Plus holds iPhone 17 midnight launch with exclusive 0 percent Installment and trade-in offers
The major highlight was the live art installation by celebrated artist Raki, who created a piece in real-time. This area also served as the official display for the RAKI x iStudio collaboration merchandise, which included unique, limited-edition accessories. Customers who pre-ordered their new iPhone 17 units took home this exclusive Raki x iStudio collection.
iStudio Plus, in partnership with leading financial institutions and trade experts, offered these exclusive deals during the launch:
- UnionBank: 0 percent interest, 24-month installment plan at cash price, with an additional PHP 1,000 cashback via UB PayEasy. The first five UnionBank card users who purchased their unit were also rewarded with AirPods 4. Furthermore, applicants approved for an Instant UnionBank Credit Card during the Midnight Event received complimentary coffee and doughnuts.
- PNB, Security Bank, and RCBC: Provided flexible installment plans with 0 percent interest over 3 to 24 months through their special Buy Now, Pay Later offer.
- BPI: Cardholders enjoyed special pricing and flexible payment terms of 3 to 24 months with an exclusive installment offer on the new iPhone 17.
- Home Credit: Made the iPhone 17 accessible with Special Pricing and a 0 percent interest installment option for up to 24 months.
- PLUSTRADE: Customers trading in any iPhone 16 series model received a discount of up to PHP 56,500 when upgrading to the latest iPhone.
iStudio Plus also gave its first customers exclusive deals and freebies, with the first 60 ones receiving a complimentary Shake Shack meal. The first 30 customers bagged premium accessory bundles and gifts worth PHP 47,000 to PHP 71,000.
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