OPPO and DOT sign deal to promote tourism in the Philippines

Global brand OPPO and the Department of Tourism (DOT) have entered into a partnership to support the local tourism industry.

OPPO and DOT agreement

Improved tourism using OPPO technologies

The collaboration will use OPPO's smartphone technologies to showcase scenic destinations in the Philippines.

The initiative, titled "OPPO Loves The Philippines," is described as a shared effort to promote the country through visual storytelling that uses AI technology.

A stated objective is to highlight diverse and less-explored destinations, including freshwater and underwater attractions, through imagery and user-generated content on digital platforms.

OPPO Philippines believes technology should serve people and strengthen communities. This landmark partnership with the Department of Tourism allows us to fulfill our desire to uplift lives. We are here to help more people see the Philippines the way Filipinos do, said Joanarc Sales, Associate Marketing Director of OPPO Philippines.

The partnership involves skill-building initiatives for the DOT network, leveraging OPPO's creator community and content production expertise. The aim is to equip tourism teams to promote tourism through digital channels.

The ceremonial signing between the Department of Tourism and OPPO honors and symbolizes our united commitment to pursue tourism advocacies that ultimately contribute to nation-building. This partnership is anchored on the DOT’s advocacies of sustainability, responsible tourism, inclusiveness in our tourism promotion and development, and effective communications, said Tourism Secretary Christina Garcia Frasco.

As part of the agreement, OPPO will provide advanced technologies to the DOT’s Tourist Rest Areas. The plan is to use OPPO’s IoT solutions at Tourism Information Desks for real-time updates and to integrate mobility innovations into Hop-On Hop-Off Tours.

OPPO and DOT pose heart for tourism

For OPPO, the partnership is presented as part of its commitment to nation-building and cultural appreciation. The company states it aims to enable local creators and tourism workers to produce digital content that fosters pride in the country's heritage.

The collaboration is framed as an effort to combine innovation with a passion for the Philippines, using photos and stories to increase international appreciation for the country.

For more updates, visit the official website or follow OPPO Philippines on Facebook, Instagram, YouTube, and TikTok.

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