How Shopee makes Visayas and Mindanao services faster and more accessible

Programs are also being implemented to help small businesses.

Courtesy: Shopee

Connecting VisMin businesses

In archipelagic countries like the Philippines, Shopee has implemented a system that connects different parts of the country from Luzon to Mindanao.

According to the e-commerce platform, it enables sellers to position products closer to buyers through platform-supported solutions, helping make access less dependent on distance and geography.

Through Fulfilled by Shopee (FBS), sellers have the option to store inventory in Shopee-supported facilities, with packing and shipping handled by an ecosystem of third-party logistics partners through the platform.

Further, this helps sellers focus on growing their businesses, from improving products and pricing competitively to serving customers more consistently, while helping make access more reliable for buyers in Visayas and Mindanao.

FBS also benefits buyers since this means more consistent availability of everyday items and reduced reliance on long cross-island routes. This reduces average delivery times for many VisMin orders from around seven days to about three to four days.

Our focus in Visayas and Mindanao builds on years of work to make buying and selling online easier and more reliable, while improving access for communities outside major urban centers, said Vincent Lee, Head of Shopee Philippines.

Shopee has also implemented programs for Filipino MSMEs. Since the COVID-19 pandemic, Filipino sellers have spent more than 110,000 hours on Shopee University courses, equivalent to more than 12 straight years of learning, as entrepreneurs build practical skills in pricing, marketing, customer service, and day-to-day business operations.

Shopee expects its VisMin operations to support around 1,500 employment opportunities by 2026. This covers platform operations and seller enablement roles that support participation and growth within the e-commerce ecosystem.

The focus remains on the long-term work of building services and solutions that expand access, support livelihoods, and help e-commerce grow more evenly across the country, the company said.

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