Core SQD Technologies:
- Precise Dimming: This technology utilizes highly concentrated light, a new-generation super-condensed micro lens, an updated backlight design, and modified light control algorithms. The integration aims to stabilize light control across the screen, managing clarity during fast-paced content like sports, films, and gaming.
- Super QLED: Focusing on color performance, this iteration includes updates to the color gamut, color purity, and blue light energy optimization. The adjustments are designed to provide more consistent and natural color accuracy across various content types.
- Ultra Color Filter: Built on updated materials, this filter is engineered to reduce color impurities and smooth out subtle color transitions. The hardware refinement aims to enhance depth and detail retention in complex visual landscapes.
The company noted that together, these three developments are intended to adjust the overall contrast, color depth, and motion clarity of the panels.
Supply Chain and Market Position
The SQD platform is supported by TCL CSOT, the company's panel manufacturing division, which provides the production scale and research infrastructure required for long-term development. This vertical integration allows the company to transition research and development concepts directly into mass-market consumer electronics.
This hardware rollout follows a period of growth in the large-screen and premium segments. According to data from market research firm Omdia, TCL ranked first globally in shipment market share for 75-inch-and-above TV sets in 2025.
The data also notes that the company held the top position in the global Mini LED TV shipment market share for 2025, alongside leading global Google TV shipments from 2021 to 2025.
TCL says that, as competition intensifies within the premium television sector, TCL's implementation of the SQD platform represents its current strategy to secure its position in the global display market.
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