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Essential phone brand closes

Android co-founder Andy Rubin's Essential phone brand has announced its closure.
Essential phone brand closes
Project Gem

End Essential

Originally, Essential planned to release several phones, accessories like a smart home speaker, and its own operating system.

Founded in 2015, the brand only launched one smartphone in the market, the PH-1. During its time, it is one of the best value phones for the price. It is also one of the first with a waterfall notch to house a selfie camera.

Late in 2019, it showed some signs of life by teasing a phone with a "never-before-seen" super-slim design, the project Gem.

However, Essential said in a statement that it had "no clear path forward" to deliver it.

Our vision was to invent a mobile computing paradigm that more seamlessly integrated with people's lifestyle needs, the company said in a statement.

Despite our best efforts, we've now taken Gem as far as we can and regrettably have no clear path to deliver it to customers. Given this, we have made the difficult decision to cease operations and shut down Essential.

This means that who still owns the Essential PH-1 won't get updates anymore. Developers can "keep hacking" the device though as it has shared its software on coding site Github.

The closure of the company means the Essential Phone will no longer receive any software security updates.

Apart from the phones, the company's cross-platform email software, Newton Mail, will be discontinued in April.

Sad news.

Source: BBC
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