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vivo to focus on user-oriented innovations in 2021

OPPO
Huawei
After a successful 2020, vivo looks to build on the momentum with user-oriented innovations for the year 2021. Premium user experiences are key here.
vivo to focus on user-oriented innovations in 2021
vivo and ZEISS partnered up for more innovations in 2021

vivo to focus on innovative user experience in 2021

vivo's approach for 2021 is to not innovate just for the sake of being innovative. Innovation should also come with an improvement in both design and functionality. Also, the company looks to break the boundaries of smartphone design as well.

vivo already planted its seeds across the globe even during the pandemic. It unveiled new devices with a fully-revamped OS and bleeding-edge camera tech. It also is also one of the front-runners in 5G technology with over 2,000 patents for 5G.

vivo also established a partnership with ZEISS. The companies will collaborate to co-engineer smartphones with amazing imaging technology. With this, it launched the ZEISS imaging lab and the vivo ZEISS Master Photography campaign.

Last year, vivo introduced the X50 series with the new Gimbal Camera System. It is perfect for both photographers and cinematographers.

VISION+ was also launched last year. It is a visual content ecosystem composed of a series of themed activities and resources for both professionals and amateurs alike. OriginOS was also debuted as vivo's latest Android-based OS.

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