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Twitter to end disappearing Fleets on August 3!

Twitter finally decided to shut down Fleets, its expiring tweets feature after eight months of its rollout.
Twitter to end disappearing Fleets on August 3!
File photo: Twitter logo

Fleets feature was not widely used by people as the company hoped

The social media platform released this feature to challenge Snapchat and Instagram stories. The popular social media format of these two applications was adopted to lower the pressure around tweeting.

Sadly, it was not able to boost the number of users having conversations as the company expected. Twitter added in a blogpost,

We hoped Fleets would help more people feel comfortable joining the conversation on Twitter. But, in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped.

Twitter launched Fleets in November last year as a feature allowing users to post fullscreen images and videos, reactions to tweets, or just a simple text. After that, the post will vanish after 24 hours.

The aim of introducing Fleets to the platform is to encourage more users to post content. Allegedly, the feature is mostly used by existing users to amplify their tweets and communicate directly. 

Twitter said that they are still exploring more ways to dig deep into what is keeping them from participating in the discussion. The company noted on the blog post that it would continue to highlight its audio chat tool Spaces at the top of the timeline. 

As for Fleets, users can enjoy this feature until August 3, 2021.

Goodbye, Fleets!

Source: Twitter
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