HONOR beats Xiaomi and Apple to become the 3rd largest smartphone maker in China!

CINNO Research has posted its analysis of the smartphone market, numbers show that HONOR got the 3rd spot in the ranking.

File photo: HONOR Magic3 Pro+

HONOR is planning to release more high-end phones in the future

According to a recent report from China Daily, HONOR is now the 3rd largest smartphone producer in China this July. Allegedly, the former Huawei sub-brand outdid Xiaomi and Apple for the first time.

 HONOR beats Xiaomi and Apple to become the 3rd largest smartphone maker in China!  scsadsad

Cinno Research published a report showing that OPPO and Vivo got first and second place a month ago by shipping 5.6M and 5.3M units respectively. Meanwhile, Xiaomi has shipped 3.9M devices then followed by Apple with 3M units.

After HONOR got sold by Huawei last year, it experienced severe supply problems while its market share in China dropped down to 3 percent. But as the supply situation went back to normal, HONOR has increased its momentum in production.

In fact, the company revealed HONOR Magic 3 lineup with monster specs and beastly cameras with IMAX branding last month. This series offers exclusive 3D LUT color grading profiles and video recording in the LOG format as well as support for 10-bit colors. Allegedly, this partnership with IMAX will allow its users to make their own "cinema-quality" films.

CEO Zhao Ming explained that the company aims to expand its presence in the premium smartphone segment with its Magic 3 series.

Moreover, the report from Cinno Research indicates that the smartphone industry faced stable growth last month since the overall shipments went up by 28.6 percent year-on-year comparison.

Apparently, 5G devices became the main driver for this improvement. Its shipments reached 22.83 M units, accounting for 79.6 percent of the total.

For the smartphone chips, MediaTek's total sales rose by 118.3 percent YOY to 10.2M units this July. It overtook Qualcomm, taking the top spot. Meanwhile, Huawei HiSilicon's sales decreased by 70 percent to 2.1 million units.

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Source: ChinaDaily