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Sony launches Alpha 7 IV 32MP Hybrid Full-Frame camera with up to 7K recording

On schedule, Sony today launched the highly-anticipated Alpha 7 IVthe company's newest full-frame camera and the update to the well-received A7 III.
Alpha 7 IV

Bigger sensor, faster AF, more features!

The Alpha 7 IV is built using magnesium alloy to achieve robustness while minimizing its weight. Sony also notes that it has a redesigned structure and a lens lock button contributes to enhanced dust and moisture resistance. It also has a 3-inch 1.03 million-dot (approx.) side-opening vari-angle touch-panel rear LCD monitor, top-panel REC button, and high-capacity Z-series battery. It now has a still, movie S&Q dial as well.

Coming from the A7 III with a 24.4MP sensor, the new Alpha 7 IV arrived with a bigger and better 32MP full-frame back-illuminated Exmor R CMOS image sensor.

For stills, it has a wide ISO 50-204800, 15-stop dynamic range, 15-stop dynamic range, 10-bit HEIF still image format, and 10 presets + 8 parameters for "Creative Look" like Black & White and many more.

The chip it is using is the new Sony BIONZ XR image processing engine the same chip used in the company's flagship Alpha 1.

Sony also said that it has a better autofocus system with 759 AF points at 49 percent of coverage. The Japanese electronics giant is also saying that it has an accurate AF even in low light down to EV-4, Real-Time Eye AF with 30 percent improvement in detection accuracy even for animals like dogs and birds, and Real-Time tracking.

The camera also has u
p to 10 fps with AF/AE mechanical shutter/silent shooting.

For shooting videos, the company notes that the new camera has the ability to shoot full pixel readout without binning in 4K and 7K oversampling. It can record 4K 60p 10-bit 4:2:2 video and FHD 120p (to 2.5x Slow-mo in 4K, 5x in FHD)

Sony shared that it has the S-Cinetone for cinematic look, S-Log3/S-Gamut3, Cine 15+ stops dynamic range, and 10x presets x 8 parameters.

For AF, it has similar features for taking images. This includes even the Real-Time Eye AF for birds.

To make the shooting experience even better, Sony added Focus Map to visualize depth of field. The company also made switching AF to focusing with focus ring going back to AF mode automatically easier.

There is a Breathing Compensation for a consistent angle of view when focusing as well. For stabilization, Sony boasts the active mode optical image stabilization.

According to the company, it can shoot continuously for more than an hour thanks to the camera's heat-dissipating structure. 

Of course, the device has a dual-band WiFi 2.4GHz/5GHz, Bluetooth to access the Imaging Edge Mobile app, a new Shot Mark feature, support for live streaming and remote communication (4K 15p and 1080 FHD 60p), and a digital audio interface that can be paired with a range of mics and accessories to deliver high-quality sound.
The new flashes
The new flashes

Apart from the camera, Sony also launched the HVL-F60RM2 and HVL-F46RM, two powerful flashes for the Alpha series.

International price with direct to PHP conversion (no taxes and duties yet):

Sony HVL-F46RM - USD 400 (around PHP 20.3K)
Sony HVL-F60RM2 - USD 550 (around PHP 27.9K)
Sony Alpha 7 IV (body only) - USD 2,500 (around PHP 126.9K) 
Sony Alpha 7 IV with FE 28-70mm F3.5-5.6 OSS zoom lens - USD 2,700 (around PHP 137.1K)

The new camera will be available in December 2021 in North America. It will be available in the Philippines as well since Sony Philippines is promoting it.

The new flashes will be available starting November in select parts of the world.

Source: Sony

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