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Smart reports 42.6M active data users in 2021

PLDT's wireless arm Smart Communications said the number of its active data users has ballooned to 42.6 million in 2021, 11 percent higher than in 2020.
File photo: Smart 5G in Megamall

Mobile data drives Smart's revenues

The company said in a statement Smart and TNT "held steady" despite COVID lockdowns imposed last year following the emergence of new variants.

The telco's individual wireless revenues reached PHP 86.2 billion, with data still contributing the bulk or 80 percent of the segment's revenues.

Its maintained performance was attributed to strategic brand-building campaigns and product innovations, channeled mainly through Smart’s GigaLife mobile app, which increased brand relevance and enabled stronger customer digital adoption and engagement. These resulted in increases in mobile data traffic which grew by 16 percent to 3,337PB for 2021.

Smart, citing global provider of mobile data and analytics App Annie, noted GigaLife app is the most downloaded network management app in 2021.

For this year, Alfredo S. Panlilio, PLDT Inc. and Smart Communications President and CEO believe the company would post stronger numbers as the government moves to further ease COVID rules.

We are confident that with the easing of mobility restrictions, the increase in economic activity, and the growing adoption of 5G, we will see a lift in Individual wireless revenues, Panlilio said.

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