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Lazada launches LazLive+ along with new "Add to Cart. Add to Life." branding

Lazada just announced the new LazLive+ episodes to connect shoppers and provide new ideas from experts. It also announced a rebranding effort as well.
Lazada LazLive+ launches in the Philippines

Lazada LazLive+ launches with episodes from Solenn, Erwan, and Alodia

What is your "Add to Cart. Add to Life" Lazada story?

Through cooking demonstrations, styling advice, gaming hints, fitness inspiration, and more, LazLive+ episodes introduce customers to fresh concepts and professionals from a variety of fields. Through the voting and chat features, customers will have the opportunity to interact in real-time with their favorite influencers, such as food content creator and entrepreneur Erwan Heusaff, who will add flavor to life, fashion icon Solenn Heussaff-Bolzico, who will add "kikay" to life, and gamer, streamer, and entrepreneur Alodia Gosiengfiao, who will add gaming goodness to life.

From July 27 to July 29, LazLive+ will have three episodes featuring Solenn, Erwan, and Alodia. From August 3 through September 28, LazLive+ will stream once each week every Wednesday at 7PM. Shoppers may create more fulfilling moments, both large and small, that will improve their lives and the lives of others around them when combined with the special offers and entertainment that Lazada provides right at their fingertips.

Lazada is also pushing the "Add to Cart. Add to Life." branding focus to reflect the brand's belief that e-commerce adds to the lives of consumers in different ways. With a 30-second film, out-of-home ads, a collection of key visuals, influencer engagement, a timely social media activation, and other creative executions, Lazada's most recent brand campaign will launch and run throughout Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

What do you guys think?

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