Header Ads

Acer tops 2022 consumer notebooks for 16 years straight, gaming notebooks tags along!

OPPO
Infinix
In a press release, Acer says they got a huge chunk of market share in both the consumer and gaming notebook category.
The announcement
The announcement

Acer ranks no.1 in both categories!

Recently, Acer tops the gaming notebook market (40.4 percent) based on a 3rd party research and now the brand stated they got 33.5 percent in the consumer notebooks segment too. This is also their 16th time being the rank 1 in terms of the aforementioned category.
Gaming category
Gaming category

Acer shared that its market share peaked in October 2022 at 48.2 percent as the post-pandemic hybrid work boosted its sales due to notebooks becoming a necessity. In 2021, the brand stated they got 33 percent for the consumer market and 34 percent in gaming notebooks.

Apart from the hybrid-work setup, online learning was also the key to the brand's growth and highlighted that the educational industry is where Acer truly shines with diverse product offerings in different market segments and a value-for-money approach.

The company shared its sustainability efforts as well, particularly with the Green PC, and Acer Vero which help boost their sales.

They also had other green activities that attracted customers such as the #MakeYourGreenMark 21-Day Challenge and the Green Mark Concert, fans were able to raise PHP 1.38M for the GreenEarth Heritage Foundation and 20 Metric tons of plastic waste compensation for The Plaf. Acer ambassadors such as Sarah Geronimo, SB19, Kathryn Bernardo, and Daniel Padilla.

Meanwhile, Acer also opened the Predator League 2022, which is the first offline tournament for Valorant and Dota 2 since the Pandemic started.

Acer's choice of ambassadors  Alodia Gosiengfiao, Team Payaman, Een Mercado, Kang Dupet, Blacklist Dota 2 Team, Team Secret Valorant, Polaris Esports, and Boom Esports contributed to gaining the gaming community's attention.

In the last two years, there was an unprecedented demand for computers because of online work and education. As things slowly but surely return to normal, Acer’s goal is to optimally perform within core business competencies as we prepare for areas of future growth. Our consumers can only expect the best of what we can give them, said Sue Ong-Lim, Acer Philippines General Manager.

Lastly, Acer said that another growth driver was its strong presence in the country. Consumers can easily shop their products in Concept Stores, authorized dealers, and online through Shopee and Lazada.

What do you guys think?

No comments

Powered by Blogger.
close
gizguide