LG celebrates its 10th year of making OLED TVs, highlights its innovations along the way!
The year 2023 marks LG's decade of producing OLED Televisions and they share their journey along the way.
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| The announcement |
LG's OLED TVs reached their 10th year anniversary!
LG recounted that it began back in 2013 when it first introduced its OLED tech to the world as it saw an opportunity that it will be a new era for the industry.
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| Its tech developed throughout the decade |
The Korean firm says that in just 10 years they were able to evolve in the premium TV market with its unrivaled contrast that enables deep blacks and realistic colors while also having the flexibility and thinness of its products.
The brand proudly shows its recent achievement at the CES 2023 such as "Best TV of the Year", and major publications saying that it's "the best TV I've ever reviewed" or "King of TVs".
Meanwhile, LG's OLED TVs account for 60 percent of all OLED TVs sold worldwide, with cumulative shipments exceeding 15 million units at the end of 2022.
After LG successfully introduced the world's first OLED tech, they continued to develop optimization of hardware and software. Among those are the paper-thin Wallpaper TV from 2017, 2019's 88-inch 8K OLED TV, and 2020's Rollable TV, while this year they introduced the first 97-inch wireless model.
On the software side, LG created the image and sound enhancing (Alpha) 9 AI processors, the friendly use of the webOS platform.
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| The self-lit pixels |
The company also launched numerous marketing activities such as the Aurora campaign (2016) which displayed the colors of northern lights in the series of 4K OLED TVs. In 2021, the "Light up Your World" campaign showed a TV commercial and four online videos that highlighted the user experience that only LG's OLED and self-lit pixels can do. Additionally, LG displayed the OLED ART project in the same year which signifies artistic expression.
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| LG x Moooi |
LG has partnered with diverse lifestyle brands to bring unique ways for its OLED TVs such as its collaboration with Moooi which presented a high-end experience of its products highlighting its promise to address consumers' diverse needs and priorities.
In 2022 London Craft Week, LG and a leading lifestyle store called the Conran Shop brought out the visual magic to its Chelsea and Marylebone locations through the artistry-inspired LG OLED evo TV.
They also unveiled newer techs such as LG OLED FLEX bendable gaming TV, and LG OLED Objet Collection for adding beauty and style to your interiors.
The earlier mentioned 97-inch Wireless TV is called the Signature OLED M which is the first in the world of being capable of transmitting AV signals without wires at 4K 120Hz.
Lastly, the OLED T is a transparent screen that brings users a different level of spatial freedom with its see-through panel.
Again the brand stated that they are committed to bringing newer innovations in the next coming years as they aim to provide greater customer value.
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