Nothing introduces affordable sub-brand "CMF

Nothing has also entered the market of affordable smartphones.

Nothing introduces CMF by Nothing

CMF by Nothing products to launch this year

In a community update posted on Nothing's YouTube account, CEO Carl Pei introduced the company's new sub-brand CMF by Nothing.

Pei said this will be "a new range of products that make better design more accessible."

This line will focus on "clean and timeless design," he noted

It will be "accessibly priced" to give more people the chance to have access to the Nothing ecosystem, Pei said. It will also feature quality that is hard to find in its price segment, he added.

Two products will be launched under CMF by Nothing this year, namely a smartwatch and earbuds.

Pei said more details about these will be announced in the coming months.

There will be a dedicated team for CMF by Nothing to ensure that there is still enough attention on Nothing's main products.

Meanwhile, Pei said Nothing will keep focusing on design innovation and keep pushing boundaries there. Products under this line will be "premium with the highest-end components and the best performance" and will feature the latest technology.

What do you think about this?

Source: Nothing