vivo and NBA announced multi-year marketing partnership in the Philippines

vivo and the NBA announces their multi-year marketing partnership which will make the phone brand the official smartphone of the NBA PH.

The announcement banner

vivo x NBA partnership!

The collaboration between the two builds on the previous marketing partnership in the Philippines that saw vivo serve as an official partner of the Jr. NBA — the league's global youth basketball program both for males and females and NBA 3x Philippines, a 3 VS 3 tournament for both men's and women teams, interactive fan activities and authentic NBA entertainment.

Through this partnership vivo will be back as the presenting partner in the Philippines of NBA All-Star Voting. A known platform that enables the fans to have the chance to vote for the NBA All-Star Game starts through the NBA App and the official website and returns as an official partner of NBA 3x Philippines which is also brought by Mountain Dew that will happen later this year.

Additionally, the brand will launch promotions that will give fans in the Philippines a chance to win authentic NBA prizes. Both NBA and vivo will also create content for the NBA's localized Facebook and TikTok pages in the country.

We’re thrilled to welcome vivo back to our growing roster of marketing partners in the Philippines and align with a brand that shares our commitment to innovation,” said NBA Philippines Senior Director of Global Marketing Partnerships Mae Dichupa. “Our collaboration with vivo represents an excellent opportunity to elevate the NBA experience across digital, retail, and events, and showcase vivo’s smartphones as a convenient and ideal device for fans to immerse themselves in the excitement of the NBA.

Our passion for innovation extends beyond the confines of technology, and we recognize that sports provide an ideal platform to bring communities together and inspire positive change in the way we live our lives,” said vivo Philippines management. “This guiding principle reinforces our efforts to collaborate with sports organizations such as the NBA enabling us to foster a deeper connection between our brand and the world of sports.

Meanwhile, fans in the Philippines can buy official NBA merchandise at the NBA Stores located at SM Megamall, Mall of Asia, or at NBAStore.com.ph. For the latest basketball news and updates, the PH crowd can always visit the official NBA website or download the official app, and follow them on Facebook, X, and TikTok.

What do you guys think?