inDrive 'Ka-gulong, Kita Tayo' campaign launched, low app commission to give more profits to drivers!

In partnership with Laban TNVS transport group, the global ride-hailing platform inDrive is launching ‘Ka-gulong, Kita Tayo!’ Campaign.

Natalia Makarenko, inDrive Marketing Director for APAC

Low 10 percent commission model?

The brand claims that the platform has grown over 75 percent since June 2024 relaunch where active users have grown by 86 percent while the active drivers have grown by 96 percent.

The new campaign aims to ensure TNVS drivers earn fair profit and increase their purchasing power. Additionally, it seeks to provide TNVS drivers with a platform to air their concerns. It highlights the brand and the transport group’s commitment to offering a safe riding experience with fair fares. The app fulfils this through its 10 percent commission model, which creates competitive rates that benefit the drivers and the riding public.

Beyond empowering drivers and serving passengers, the campaign aims to launch various community-based programs. This is evident with the recent collaboration between the two where they offered a flood assistance program for its drivers and a feeding program for Sitio San Roque in Quezon City after the Super Typhoon Carina hit the Philippines.

Lastly, inDrive plans to further expand in the Philippines citing that the company is working to improve and widen its services to key areas such as Pampanga, Cebu and Davao. 

Currently, the platform is active in Metro Manila, Baguio, Iloilo, Bacolod, Butuan, and Cagayan de Oro.

What do you guys think?