Samsung names K-pop boy group RIIZE as new ambassador

The company was involved in producing content for the group's first full album.

Courtesy: Samsung

New faces of Samsung

Fans of K-pop boy group RIIZE have something to celebrate after the fifth gen group was revealed to be the new ambassador of Samsung.

The South Korean tech giant shared the news on May 15 after it dropped an exclusive premiere of the group’s "RIIZE ‘ODYSSEY’ BRIIZE FIRST PREMIERE." This aired on Weverse the night before, giving a special look at RIIZE’s first full album "ODYSSEY."

The premiere video showed behind-the-scenes of the album creation, and notably features Samsung's latest offerings, such as the Galaxy S25 Ultra, Galaxy Ring, Samsung Music Frame, and Bespoke AI Hybrid Refrigerator.

Courtesy: Samsung

With RIIZE as a Samsung ambassador, we hope they will deliver the positive message of "realizing dreams together" to more people. Samsung will also help customers realize their dreams through AI products and technologies, said Park Jung-mi, vice president of Global Marketing at Samsung Electronics.

RIIZE will soon launch their activities as ambassador along with their upcoming comeback. First on the list is the release of short-form videos showcasing the capabilities of Galaxy AI.

Are you excited for what's next, BRIIZEs?

Via: Namastehallyu; Koreaboo