BOE unveils ADS Pro IPS LCD screen: 6.74-inch size, 1.5K resolution, 144Hz VRR

China's leading display maker, BOE, launched the ADS Pro (Advanced Super Dimension Switch). It's an LCD panel aiming to deliver premium screen experiences on non-OLED smartphones.

BOE ADS Pro

New-gen LCD panel for smartphones

The new panel features a 6.74-inch 1.5K 2720 x 1224 resolution with crisp 443 pixels per inch. The source said that BOE claims that it has a visual clarity comparable to 600 ppi OLED panels.

Moreover, it has support for both 120Hz and 144Hz with a 30 to 144Hz fixed variable refresh rate and up to 1,500 nits of peak brightness while reducing power consumption by 20 percent versus other LCD panels.

Key features of the BOE ADS Pro display

• 6.74-inch screen size, 1.5K resolution, 443 pixels per inch
• Supports both 120Hz and 144Hz, with a fixed variable refresh rate (VRR) ranging from 30Hz to 144Hz, enabling smoother scrolling and gaming experiences.
• Achieves up to 1500 nits under High Brightness Mode (HBM), ensuring excellent visibility even in direct sunlight.
• Offers approximately 20 percent reduction in power consumption compared to similar LCD panels, making it a smart choice for energy-conscious designs

The new BOE ADS Pro technology represents a significant step forward in IPS LCD development, which could possibly benefit upcoming affordable LCD smartphones.

Expect to hear more details about the new panel in the coming months.

Source: Nithin Prasad