Omdia: TRANSSION dominates PH smartphone market in Q3 2025, Xiaomi number 2

According to the recent market analysis by research firm Omdia, TRANSSION led smartphone shipments in the Philippines.

File photo: TECNO SPARK Slim and Infinix GT 30

TRANSSION is the top mobile player in terms of market share in the Philippines

Smartphone shipment market share in Southeast Asia

This continuous success is thanks to its competitively priced TECNO and Infinix models, which resonated strongly in the country's price-sensitive markets.

In the Philippines, the entire TRANSSION group (TECNO, Infinix, itel) captured 35 percent of the market share.

However, Sheng Win Chow, Senior Analyst at Omdia, noted that increasing memory and storage expenses may hinder the company's ability to sustain its aggressive pricing strategy and could put its volume leadership at risk.

At number 2 is Xiaomi with 13 percent of the pie, statistically tied with Samsung with the same 13 percent. OPPO is at number 4 with 11 percent, while vivo is only at 9 percent.

The rest of the 19 percent remaining represents other mobile players like HUAWEI, HONOR, Nothing, Apple, and more.

PH smartphone market leaders in Q3 2025 (market share)

1. TRANSSION - 35 percent
2. Xiaomi - 13 percent
3. Samsung - 13 percent
4. OPPO - 11 percent
5. vivo - 9 percent

Meanwhile, Samsung topped the entire Southeast Asian region by a hair against TRANSSION. Both are statistically tied with 18 percent of the market share, or equivalent to 4.6 million units shipped. At number 3 is Xiaomi with 17 percent, OPPO with 15 percent, and vivo with 11 percent. 

Samsung and TRANSSION are the leaders in Southeast Asia in Q3 2025

Omdia said that the latest findings reveal that Southeast Asia's smartphone market fell by 1 percent in Q3 2025, with shipments reaching 25.6 million units—marking the third straight year-on-year decline.

Source: Omdia