Confirmed: Netflix will roll out a plan with ads in the Philippines next year

Streaming giant Netflix today confirmed that the company will roll out its ad-supported plan to 15 new markets in 2027. It includes the Philippines.

Image from Netflix

Netflix with ads in 15 new markets in 2027

Apart from the Philippines, other markets that will get a similar plan include Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, Poland, Sweden, Switzerland, and Thailand. 

This move gives members more affordable options while opening fresh opportunities for advertisers.

The pricing will be revealed on a later date.

Amy Reinhard, President of Advertising, Netflix, shared, 

Were thrilled to be expanding Netflix with ads to 15 new countries around the world in 2027, including in the Philippines. For members, it means more ways to enjoy Netflix at a price that works for them and for advertisers, this means the opportunity to connect to even more passionate, engaged Netflix fans around the world. We see plenty of room for growth and I couldn't be more excited for what the future holds.

Netflix first introduced its "ads tier" in 2022. In 2026, it now reaches over 250 million monthly active viewers, with more than 80% watching weekly. The plan accounts for over 60% of Q1 sign‑ups, and ad revenue is projected to hit USD 3 billion (around PHP 184 billion) this year, which is double 2025 levels.

Netflix is also broadening ad inventory, adding podcasts and vertical video globally in 2027, alongside brand partnerships on Tudum, its fan site.

The company said it is ready to compete at scale, blending premium entertainment with high‑impact marketing thanks to its  AI tools enhancing both storytelling and advertising.

In the Philippines, Netflix pricing currently starts at PHP 169 for Mobile (480p), PHP 279 for Basic (720p), PHP 449 for Standard (1080p), and PHP 619 for Premium (4K+ HDR).

What do you guys think?