YouTube now automatically detects and labels AI-generated videos

YouTube now labels AI-generated videos and Shorts more prominently, with automated detection to flag content even without creator disclosure.

YouTube's announcement

Google pushes AI detection update for YouTube

YouTube is stepping up its transparency efforts by introducing more visible labels on videos that have been significantly created or altered using artificial intelligence.

The new labeling system applies to all uploaded content that qualifies as meaningfully AI-generated or AI-modified. On standard long-form videos, the label appears below the video player and above the description section. On Shorts, it displays as an overlay directly on the video itself.

While creators are still primarily responsible for disclosing AI-generated content at the time of upload, the platform has also introduced an automated detection system capable of identifying and flagging such content independently, even when creators have not manually tagged it.

Creators who believe their content has been incorrectly flagged can dispute the classification through YouTube Studio. However, content produced using YouTube's own AI-powered tools, including Veo and Dream Screen, will retain the disclosure label regardless of a creator's input. The same applies to videos carrying C2PA metadata, a technical standard used to track content provenance.

YouTube clarified that the new labels are purely informational and will have no bearing on how videos are surfaced through recommendations or how creators earn revenue through monetization.

Source: Google