LG's newest mobile ambassadors are the BTS

LG's just announced that the company's latest ambassadors for their mobile phones are the BTS, one of the hottest K-pop boyband in world.

BTS x LG

LG is banking on BTS (also known as Bangtan Sonyeondan and Beyond the Scene) to help establish a new image for its smartphones in the global market.

In case you missed it, BTS was named as one of Time Magazine's 25 Most Influential People on the Internet for 2017. They are also the first Korean pop group ever to win the  "Top Social Artist" honors at the Billboard Music Awards and to perform at the American Music Awards.

BTS achieved international superstardom through raw talent, innovation and authenticity even though many gave them little chance of real success, says Kim Su-young, vice president and head of marketing for LG Electronics Mobile Communications Company. These qualities make BTS a great match with our smartphone brand, and we hope to be able to convey to the global audience that LG mobile devices are also about delivering bold innovation with a unique attitude.

According to LG, the company will collaborate with BTS on a diverse marketing campaign that reflects the uniquely colorful personalities of each of the group's members.

LG also hopes to bring those qualities to its upcoming mobile products this quarter.

Hopefully, LG can really produce better products than ever.