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Microsoft urges C-level to embrace digital transformation

To advance their businesses, technology giant Microsoft discussed the importance of digital transformation with high-ranking executives from various sectors. 
Microsoft urges C-level to embrace digital transformation
Microsoft Philippines

In a round table discussion, Microsoft met with CEOs, CTOs, CFOs, CMOs, and CHROs from industries such as banking, professional services, retail, education, real estate, power & utilities, and telecommunications.

Microsoft is committed to helping leaders understand the economic implications of digital transformation in the society. Digital Transformation is emerging as a key driver of sweeping change across industries globally. More than a mere buzzword, it now has the capacity to significantly improve business revenue and create broader social good, said Christian Lim, Chief Operating Officer of Microsoft Philippines. 

During the intimate gathering, the US-based group stressed the impact of the businesses' digital shift to the economy in the region.

Andrea Della Mattea, Area President for Microsoft, noted digital products and services will greatly influence the economy of Southeast Asian nations, with the current 6 percent to a whopping 48 percent by 2021. This projected growth can be easily translated to over $60 billion contribution to the economy. 

While it is given that modernizing systems can result to more revenues and decrease in operational expenses, Microsoft said this could also improve consumers' lives. 

The highlight of these discussions was the different perspectives and insights from organizations like Union Bank, PhilCare, and Rustan Coffee Corporation, to name a few.

UnionBank executives: Edwin Bautista, Director, Chief Executive Officer, Henry Aguda, Senior Executive Vice President and Chief Transformation officer and Arvie De Vera, First Vice President, Head of Fintech Group, shared the secret to the success of their work on digitizing finance. Aiming to resolve the problem of financial inclusion, UnionBank called in futurists and tech experts to help reach out to remote communities and give them access to financial tools.

Microsoft is looking to host another C-level round table discussion this month as it targets to lead the digital transformation of different sectors in the Philippines. 

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