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Xiaomi’s OLED TVs set a new record for occupying 50 percent of the Chinese market!

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Announced through Weibo, Chinese giant Xiaomi sold more than 10K units of its newest line of OLED televisions in just 15 days after launch.
Xiaomi’s OLED TVs set a new record for occupying 50 percent of  the Chinese market!
Xiaomi announced the success of its OLED TVs in China (Photo from Weibo)

A huge volume of sales of Xiaomi OLED televisions in China

In terms of smart TVs, Xiaomi has often dominated the Chinese for the past months. A recent report by market research firm Avi Cloud (AVC) shows that Xiaomi has topped that smart TV market ranking for 10 consecutive quarters.

In line with this new industry record, President of Xiaomi’s China Region and International Department and General Manager of Redmi Brand Lu Weibing said, 

My partner told me that it has occupied about 50 percent of China's OLED TV market. But it also shows that the current penetration rate of OLED TVs is too low. Therefore, our goal is to continue to popularize OLED TVs!

According to its second-quarter report, Xiaomi TV got the top ranking in China for ten consecutive quarters. To recall, the Xiaomi Mi TV 6 OLED was launched in August this year. The company claimed that this is the first OLED TV designed for young customers. 

The Xiaomi Mi TV 6 OLED boasts a 4K resolution 60Hz refresh rate screen with support for a 98.5 percent DCI-P3 color gamut and a 10bit color display. Allegedly, this television is already calibrated upon manufactured so it has excellent color accuracy and the contrast reaches 1M level.

Moreover, each pixel of an OLED screen is said to emit light by itself. As a result, the contrast of this type of TV is claimed to be much better compared to a LED-backlit LCD screen.

Aside from the Mi TV 6 OLED, the brand unveiled the more premium Mi TV Master 77 OLED, priced at CNY 19,999. The 77-inch OLED screen has a refresh rate of 120Hz, 4K HDR10+, IMAX Enhanced audiovisual certification, and other features. 

This premium Xiaomi TV has a 1,000 nits peak brightness and supports Dolby Vision and Dolby Vision IQ. Also, it supports a capable four-channel color gamut and has 10-bit and Delta E 1.5.

Lu Weibing noted that the Xiaomi TV may bring a new situation to the OLED TV market.

Source: Weibo, Via: GizChina
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