Apple tells suppliers to make 90 million iPhone 14 units to meet expected demand

Apple expects solid sales for the iPhone 14 in 2022. In response to that projected success, it ordered its suppliers to make 90 million units.

File photo: iPhone 13 Pro in Spigen clear case

Apple wants at least 90 million units of iPhone 14 for 2022

Apple's sales numbers throughout the years

Despite less than ideal projections for the smartphone market due to the global economic crisis, Apple still wants at least 90 million iPhone 14 units ready for 2022. In total, Apple plans to make and sell 220 million iPhone 14 units by the end of 2022.

Despite the fact that IDC experts predict a 3.5 percent decline in the worldwide smartphone market in 2022 and a 9 percent decline in June alone, it is predicted that Apple is confident in its knowledge. Despite the fact that IDC experts predict a 3.5 percent decline in the worldwide smartphone market in 2022 and a 9 percent decline in June alone, it is predicted that Apple is confident in its knowledge.

Additionally, according to certain rumors, Apple intends to "slow down" the cost of hiring new employees in a few of its departments in 2023. There is a surplus of iPhones because consumers want to purchase high-end smartphones, but shipments of Android phones are still declining.

Apple maintained the annual sales of the iPhone at 75 million units from the time of launch to the conclusion of the year. In 2021, the company raised the target to 90 million in expectation of rising demand after the pandemic's decline. Sales and profitability for iPhone contract assembly companies during the most recent fiscal year were unprecedented.

According to Bloomberg, the percentage increase in iPhone sales will remain in the "single digits" for the foreseeable future. The product refresh cycle may lengthen due to accelerating inflation, changes in Europe, and sanitary restrictions brought on by COVID-19 outbreaks in China, which could have an impact on sales growth in the fiscal 2022 period. 4 iPhone 14 models are expected to be launched in 2022.

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Source: Bloomberg