TNT, Smart top PH's mobile market–study

PLDT's Smart Communications and TNT are the leading mobile brands in the local market in terms of subscriber base, according to a study.

File photo: Smart SIM registration campaign

Smart is the leading mobile group in the country

Based on a study conducted by Smart in partnership with market research firm NielsenIQ, 46 percent of the 1,175 respondents nationwide own and use a TNT mobile sim, higher than the competition.

About 14 percent of them also use Smart Prepaid.

The study, which ran from January 5 to April 3 of this year, likewise claimed that Smart is the country’s leading mobile group with a combined 59 percent of respondents claiming to use its brands—TNT, Smart Prepaid, and Sun Prepaid.

Smart-powered TNT was also undefeated in surveyed areas, except in Mindanao: Visayas with 60 percent; Balance Luzon with 46 percent, and Mega Manila with 39 percent.

Its rival, meanwhile, leads in Mindanao with 54 percent claimed SIM users.

Ookla earlier said that Smart was the fastest mobile network in the first three months of 2023.

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