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TNT, Smart top PH's mobile market–study

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PLDT's Smart Communications and TNT are the leading mobile brands in the local market in terms of subscriber base, according to a study.
SIM SIM registration complete
File photo: Smart SIM registration campaign

Smart is the leading mobile group in the country

Based on a study conducted by Smart in partnership with market research firm NielsenIQ, 46 percent of the 1,175 respondents nationwide own and use a TNT mobile sim, higher than the competition.

About 14 percent of them also use Smart Prepaid.

The study, which ran from January 5 to April 3 of this year, likewise claimed that Smart is the country’s leading mobile group with a combined 59 percent of respondents claiming to use its brands—TNT, Smart Prepaid, and Sun Prepaid.

Smart-powered TNT was also undefeated in surveyed areas, except in Mindanao: Visayas with 60 percent; Balance Luzon with 46 percent, and Mega Manila with 39 percent.

Its rival, meanwhile, leads in Mindanao with 54 percent claimed SIM users.


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