END of Zenfone lineup rumor: NOT TRUE at all, ASUS claims

There's a rumor of ASUS shutting its famous Zenfone lineup and it turns out that's not true as the company has issued an official statement.

The Zenfone 10

ASUS denies rumors of Zenfone lineup shutdown!

Yesterday we reported that ASUS might just end its Zenfone series with the Zenfone 10. This is due to a Taiwanese media outlet "Finance Technews" claiming that the company is having a restructuring and has cut down the number of staff members for both the Zenfone and ROG Phone divisions.

This story has quite created a buzz in the tech world and has reached several popular new websites. However, ASUS denies these allegations and that they have a "strong commitment to smartphones".

Below is the official announcement of ASUS regarding this matter:

We would like to address the rumor that ASUS Zenfone 10 will be the last generation of the series and the ASUS Zenfone product line will be shut down. This is not true. We will continue our two main phone business product lines, the ROG Phone and the Zenfone. ASUS has a strong commitment to our smartphone business and customers. Please reference our Q2 earnings call for more information. Please stay tuned for our 2024 product lineups.

Now fans and future fans can rest assured that Zenfone 10 won't be the end of the lineup after all compact phones can still be a phone choice for some.

Anyway, let's take a quick look again at the recently announced Zenfone 10. To recall, it is a small device that boasts a 5.9-inch FHD+ AMOLED screen with 120Hz refresh rate, SD8G2 8-core chip with New-Adreno GPU, 16GB LPDDR5 RAM, 512GB UFS 4.0 storage, 4,300mAh battery w/ 30W adaptor, and 15W wireless charging support.

ASUS Zenfone 10 design

For cameras, it uses 50MP f/1.9 Sony IMX766 with 2x2 OCL PDAF, 6-Axis Hybrid Gimbal Stabilizer, and EIS. But ASUS changed its 12MP Sony sensor into an unspecified 13MP 120-degree ultra-wide camera. There is no mention of its new ultra-wide sensor having AF tech and macro mode. The primary back camera can record up to 8K at 24fps videos.

For selfies, there is a new 32MP RGBW sensor with pixel-binning technology. But, there is no mention of any AF tech as well.

What do you guys think?

Source: 9to5Google