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CES 2024: LG to introduce new OLED TV lineup powered by latest AI processor


LG is set to unveil its OLED TV lineup for 2024 to enhance user experience.
Photo from LG 1

Upgrading the TV experience with the latest AI?

LG said in a statement a new line of OLED TVs will be introduced soon, "taking home entertainment experience to a new level."

The new products are powered by the company's latest AI processor with 4-fold higher AI performance for "unparalleled viewing experiences with even more vibrant, lifelike picture quality."

The company said its "Sync to You, Open to All" vision expresses its aim to create personalized experiences for every lifestyle, with products that are accessible to all.

To this end LG's webOS smart TV platform provides tailored solutions and services with an expanded ecosystem featuring extended connectivity, offering unique encounters as a media and entertainment platform company to provide the ultimate TV experience for all, it added.

LG said its new and expanded OLED TV lineup for the year packs cutting-edge AI-powered processors developed for OLED TVs. The LG SIGNATURE OLED M4 and LG OLED G4 TVs are equipped with the new α (Alpha) 11 AI processor that enhances picture and audio quality. This provides a 70 percent improvement in graphic performance and a 30 percent faster processing speed compared to its predecessor.
New powerful LG 2024 TVs are coming
New powerful LG 2024 TVs are coming

The latest models come with upgraded AI upscaling utilizing precise pixel-level image analysis, to effectively sharpen objects and backgrounds that may appear blurry. This also refines colors by analyzing frequently used shades that best convey the mood and emotional elements intended by filmmakers and content creators. Dynamic Tone Mapping Pro splits pictures into blocks and fine-tunes brightness and contrast by analyzing variations in brightness where light enters the scene, creating images that look more three-dimensional.

This all culminates with the LG SIGNATURE OLED M4, LG's wireless OLED TV, available in a new 65" screen size to the 97-inch giant. The wireless Zero Connect Box completely eliminates all connected cables. The OLED M4 is the world's first TV with wireless video and audio transmission at up to 4K 144Hz, delivering superior OLED performance with accurate details and an elevated sense of immersion.

Bolstered by a class-leading OLED TV and impressive QNED lineup, LG continues to assert its dominance in the premium TV market with the promise of the best possible customer experience through a distinguished selection of content and services available on the company’s webOS smart TV platform, said Park Hyoung-sei, president of the LG's Home Entertainment Company.

Besides enhanced picture quality, the AI Sound Pro features offer richer and fuller audio while leveraging the built-in speakers’ virtual 11.1.2 surround sound to build the perfect viewing environment. AI technology also effectively separates vocals from the soundtrack to enhance the clarity of dialogue and seamlessly elevates the audio as if it were emanating naturally from the center of its screen.

The new OLED evo models further improve picture quality with the Video Electronics Standards Association's (VESA) ClearMR certification.

LG OLED TVs also remains the ultimate gaming TV with the latest models packing features like a 4K 144Hz refresh rate and comprehensive HDMI 2.1 features. They also come with Game Optimizer to let gamers easily switch between display presets designed for different gaming genres, and support NVIDIA G-SYNC Compatible and AMD FreeSync to eliminate immersion-breaking tearing and stuttering for the most dynamic, true-to-life gaming experience.

LG elevates the home entertainment experience even further with versatile personalization and added convenience.

For a more personalized experience, users should utilize the latest version of webOS to create up to 10 individual profiles. The latest smart TVs can even recognize users’ voices based on profiles and offer personalized recommendations by interpreting patterns from comprehensive usage history.

Based on individual profiles, users can customize the Home screen in the latest webOS smart TV platform and set up their personalized settings with minimal effort. This allows them to access their favorite services and content effortlessly and benefit from a personalized Picture Wizard, a service that lets them adjust image quality to their liking. Aside from this, the Home screen’s user-friendly interface provides a preview of their most recently watched content, which means they can easily access information about recently used apps and play videos promptly and effortlessly.

With the webOS Re:New program, LG is offering the latest webOS upgrade to existing LG Smart TV owners to give them an up-to-date TV experience for the next five years. This upgrade applies to the company's 2022 OLED TV models and 2022 QNED Mini LED 8K models, and in the future, will be extended to more LG TV products worldwide as well, enabling the customers who purchase these LG TVs to benefit from distinctive user experiences thanks to the continuous five-year webOS upgrade.

In terms of accessibility, LG 2024 smart TVs with the latest webOS can interact with smart home devices supporting Matter, the universal standard for smart home IoT interoperability. They also support Apple AirPlay and Google Chromecast built-in for improved compatibility with mobile devices, allowing users to effortlessly cast content from a device to their ultra-large screen to unlock exceptional viewing at home.

LG OLED TVs and QNED TVs effortlessly pair with LG soundbars through WOWCAST Built-in, resulting in superior audio quality from seamless wireless connectivity. WOW Orchestra creates three-dimensional audio immersion, with the TV's built-in speakers and soundbar working in harmony to present a unified audio system.

To enhance the user experience for individuals with diverse abilities, LG TVs offer a wide range of accessibility features within Quick Card’s Accessibility section. This means that everyone can now effortlessly find accessibility features on the Home screen, including useful services designed to support disabilities. Additionally, remote control tutorials and chatbot services help users access services with just their voice, the company said.

To get a glimpse of this new lineup, visit LG’s booth (#16008, Las Vegas Convention Center) during the CES 2024 from January 9-12 to be held in Las Vegas.

Also, watch out for LG’s announcement regarding the price and availability of the TV lineup.

To keep up with all of LG's announcements at CES, visit www.lg.com/ces2024 and the LG Global YouTube channel.

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