TECNO renews partnership with pop icon Lay Zhang

The artist remains the tech company's global brand ambassador.

Courtesy: TECNO

Continuing partnership

TECNO has announced that it will continue its collaboration with its global brand ambassador, Lay Zhang.

From being part of the K-pop sensation EXO in 2012, Zhang is now a pop and rap artist, actor, singer-songwriter, dancer, and fashion icon.

We love working with Lay because his spirit fits with ours. He understands our ambition to empower young people with technology, helping them to create opportunities, seize success, and achieve a brighter, better future. He embodies the 'Stop at Nothing' ethos we champion, said Laury Bai, TECNO's Chief Marketing Officer.

With this renewed partnership, TECNO and Zhang will collaborate around brand spirit, product promotion, concert tour support, and fan engagement. The partners will also explore shared opportunities to bring Chinese Pop music and Afrobeats to international music lovers.

As Global Brand Ambassador, Zhang will showcase TECNO's AI-enhanced POVA series.

With their cool, sleek, and dynamic designs, POVA products deliver a smooth entertainment and gaming experience, which Lay said he is keen to share with his followers, TECNO said.

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