TCL bags 4 recognition at the 61st Anvil Awards

TCL Electronics secures four Awards at the 61st Anvil Awards.

TCL top officers

A solid win for TCL

TCL Electronics received four recognitions at the 61st Anvil Awards Gabi ng Parangal, held on January 28 at Solaire Resort in North Quezon City.

This marks the brand's first Anvil trophies, acknowledging its work in press relations, marketing, and technology communications.

The 4 awards

The awards recognized specific programs for their integration of innovation, social impact, and strategic communication. The TCL-TESDA Air Conditioning Training Program received Gold and Silver awards in the Good Governance and Government Relations categories. The TCL x Olympic Basketball Project received a Silver award for Corporate Social Responsibility. The TCL FreshIN 3.0 campaign received a Silver award for Marketing and Brand Communication.

We are beyond honored to be recognized by the PRSP. Bringing home not just one, but four Anvil awards is a monumental achievement for us. We are absolutely grateful, yet deeply humbled to be among this year's top-tier honorees. These awards inspire us to continue pushing boundaries, to innovate boldly, and to deliver initiatives that make a meaningful impact on our customers and communities, TCL Brand Manager Joseph Cerntichez shares.

Organized by the Public Relations Society of the Philippines, the Anvil Awards honor outstanding public relations tools, programs, and campaigns. Winners are selected by a multi-sectoral jury of communication professionals, academics, business leaders, and industry representatives.

The Gold award was presented in the Public Relations Program for Corporate Responsibility and Good Governance category for the TCL-TESDA Training Center. The initiative provides technical training in climate control, with a pathway to employment within TCL's service network. The program also received a Silver award in the Government Relations category.

TCL officers flaunt their awards

A Silver Anvil was awarded for the TCL Basketball Camp in the Corporate Social Responsibility category. The camp, held in Manila, provided training for young athletes.

The TCL FreshIN 3.0 Campaign received a Silver Anvil in the Marketing and Brand Communication category. The campaign utilized experiential activities and multi-channel outreach, including a mobile "TCL Cool Truck" that demonstrated product features in high-traffic areas. The campaign also highlighted TCL's partnership with TESDA.

The awards represent TCL's first Anvil honors in the Philippines. The company has outlined a strategic focus on technical leadership and brand elevation. Several new initiatives are scheduled to be announced in the coming week.

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