Samsung mocks Apple's foldable as iPhone Duo poised to grab 25% market share in 2026

Two days after the launch of the iPhone Duo, Samsung continues to welcome Apple into the foldable smartphone game by mocking it.

Different use cases of iPhone Duo

Samsung vs Apple rivalry heats up

In several social media posts, the company said,

Let us know when you're done reheating out leftovers

I'm so sorry, @DuoLingo. They copied us too #Solidarity

Was there range? No. Was it exciting? No. Did it happen? Yes. #ItsTimeToSwitch

Allow us to reintroduce ourselves. 8 years in and still ahead of the fold.

Imitation is the sincerest form of flattery.

Likely, Samsung is mocking Apple's foldable because it sees Apple as a serious threat, with analysts projecting Apple could grab about 25% of the global foldable market in 2026 and may instantly become the No. 2 player.

That's a big slice of Samsung's "dominance" in this space. So our take is the trolling is partly defensive—trying to frame Apple's late entry as less innovative while bracing for the strong competition.

Other foldable players like HUAWEI, Xiaomi, and OPPO weren't mocked this much by Samsung.

This is classic competitive marketing. Mock the rival to assert dominance, but risk giving them visibility. Apple may gain hype even from negative attention, thanks to the strong near-cult following.

To be fair to Samsung, its new Galaxy Z Fold 8 Series, particularly the Z Fold 8, is 53 grams lighter and 1.6 mm thinner than the Duo.

However, Apple's first foldable iPhone Duo challenges the Galaxy Z Fold8 with its smooth-looking software and deep ecosystem integration.

In the Philippines, the new iPhone Duo is listed from PHP 159,990 to PHP 254,990.

What do you guys think?