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Counterpoint: realme is the fastest growing brand in 2020

Market research firm Counterpoint revealed its Smartphone Shipment Market Share data for Q4 2020 and the entire year. It showed that realme is still the fastest-growing brand.
Counterpoint: realme is the fastest growing brand in 2020
File photo: realme X50 Pro

realme is the fastest-growing brand last year!

In Q4 2020, the 2-year-old brand shipped 14 million units worldwide or 4 percent of the market share. This is an 80 percent growth versus last Q4 2019.

For the entire 2020, realme achieved a 65 percent YoY growth. It is the largest growth percentage recorded by the top global brands last year.

realme became the fastest-growing brand for the year, growing 65 percent YoY in shipment volume.

In the Philippines, the company made it on top of the market in Q3 2020.
Numbers last year
Numbers last year

For the entire 2020, Samsung retained the top spot by shipping 255.7 million units worldwide, but with a 14 percent decline YoY. The decline is due to intensifying competition in Q4 2020.

In Q4 2020, Apple captured the top spot due to the strong demand for the 5G iPhones and iPhone 11's longevity. For the entire year, Apple reclaimed the number 2 spot from Huawei.

Despite the sanctions and components shortages due to the US trade ban, Huawei still managed to retain the number 3 spot. Thanks to its strong performance in China.

Xiaomi is at number 4 with strong 31 percent growth. OPPO and vivo follow at numbers 5 and 6, respectively. Next is realme, Lenovo/Moto, LG, and TECNO.

For the entire report, check our source below.

Source: Counterpoint

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