Lazada introduces Sarah Geronimo as newest ambassador for "Choice"

Lazada, an e-commerce platform in the Philippines, has introduced pop icon Sarah Geronimo as the face of its newest channel “Choice.”

Lazada logo

Lazada launches ‘Choice’ 

The company said with Choice, users can pick three items from only PHP 99 with 100 percent free shipping.

Geronimo said this would allow consumers to shop for their favorite items or start their gift-giving shopping without breaking the bank. 

Asked who she’s excited to gift, she said: 

Siyempre ‘yong asawa ko, diba? Siya ang first Choice ko. Pangalawa, ‘yong aking mga friends and loved ones, family ko. Siyempre kasama na ‘yan lahat. Masarap sa feeling ‘yong napaparamdam mo sa mga mahal mo sa buhay, sa friends mo, sa family mo na they are important. Mabibigyan mo sila ng regalo kahit hindi mahal pero very useful para sakanila.

To launch this new feature, Lazada held an event in Makati City earlier this month. This was attended by LazAffiliates members and Content Creators Baus Rufo and Aryn Cristobal. 

A video greeting from Geronimo was also presented, followed by a surprise performance from the singer’s impersonator, Bench Hipolito.

What do you guys think?